Wonders never cease. Pepsi Cappuccino is the latest hype in the barrage of Western junk hitting southeastern Europe. I first encountered it about 3 weeks ago at the local Carrefour (think: Costco) while browsing the soda pop aisle for 2 litre of Bitter Lemon. I was mesmerized by the sheer cojones it took to make such a coffee-cola drink, so I picked one up for a trial.

I told a few friends about it and the common response was something like, “Exactly how bad does it taste?” I’m not sure how to articulate the low depths of flavor without using inverse derivatives, principles of quantum physics, and fire-and-brimstone rhetorical lunacy. Let’s agree that it tastes very much like coffee/cappuccino and not much like Pepsi. However, it is both cold and carbonated, unlike cappuccino. On the first evening home from the store, my taste sample registered Immediate Repugnancy on the palatability-o-meter. Nevertheless, I theorized that Pepsi Cappuccino might taste good in the morning, somehow as a psychological subsitute for a morning coffee routine.
Some folks may remember a few years back in the US when Pepsi Kona was introduced. It was a mix of Pepsi and Kona Blend coffee. Personally, I think it was extremely cheap for Pepsi to mimic many other companies in trying to gain taste-credibility using the term Kona Blend. You see, in the coffee world, Kona is internationally known as one of the best flavors of coffee worldwide, if not the premier flavor. However, unscrupulous marketers routinely promote “Kona Blend” instead which is made of 10% or less actual Kona coffee mixed with low grade, inexpensive crud from a host of other coffee regions.
(Technically, there are legal measures in place to “guarantee” that any product claiming to be Kona Blend is at least 10% actual Kona. But with 90% junk beans, it doesn’t matter much. And, to top it all off, some companies ruthlessly abandon this minimal threshhold altogether. Buyer beware! Insist on 100% Real Kona. Your tastebuds will thank you and you’ll never make the mistake again.)
So, there was Pepsi — trying like so many others to cash in on the good name of Kona by mixing a impure blend with their cola. The result? Aside from a few demented souls, the product introduction failed miserably and Pepsi Kona was cancelled.
Lately, I’ve seen this “new” Pepsi Cappuccino on posters and in stores throughout Romania as well as during a recent trip to Bulgaria. I was just reading on Slashdot recently about Coke’s new coffee-based drink, Coca-Cola Blāk. It would seem, then, that Pepsi isn’t the only company listening to a faint signal eminating from somewhere of an obscure marketing researcher who believes a coffee-cola mix still has life left in the concept.
How did it taste in the morning? I tried to convince myself that it was a viable coffee alternative, but that was only automanipulation to induce a second sip. After that, I realized the verdict was definitely unanimous: it tastes like what you’d squeeze out of an old pair of dirty socks you had worn for two weeks and left setting a few days in public gas station bathroom sink in downtown Los Angeles. As a safety precaution, the entire 2 litre was poured down the drain to avoid accidental further drinking.
Learn from my naivety. Avoid Pepsi Cappuccino at all costs. Don’t even smell it.